Choice Studio — Moscow, Russia

Most challenging and satisfying projects to date? “First, it is a game with materials and in particular with renewable and re-cyclable materials. Second, it is a game with unusual shapes and unexpected sizes that will give new emotions when you contact the product.”

Choice Studio is a team of “designers, dreamers and strategists” who “believe that good design is not just a first impression”. “In our projects,” it says, “we apply a multi-disciplinary approach based on the synergy of strategy, branding, design and digital technology.”