CoType Foundry — Mark Bloom & Co. — London, United Kingdom

“There are no hard and fast rules when it comes to pairing display fonts with text fonts. Some designers like to pair typefaces from the same time period, others prefer to see particular details mirrored in both typefaces, and yet others choose a type family that contains both display and text cuts, eliminating the need for such considerations. The goal is to find a symbiotic relationship fitting the subject and context, much like pairing a couch with a coffee table.”

CoType Foundry designs contemporary typefaces for use in digital and print applications. In addition to their retail offerings, they also design bespoke typefaces and modifications of their existing font library.In a short space of time, CoType has built an enviable reputation, working with some of the world’s leading design agencies, licensing their typefaces to major global brands.