“In terms of a good promotional design, something physical and intriguing is always a good start. As a designer, I love to receive samples of stock or nice print finishes, so the ability to hold something, pass it around, and inspect the attention to detail goes a long way.”
Colm O’Connor is a multidisciplinary designer with a focus on brand identity, digital, packaging and illustration. He says that his approach is to create simple, functional identities that reflect the true character of the clients he works for.