“As it stems from the root of the word ‘popular’, pop graphics encompasses everything that refers to the popular world—music, cinema, art, comics, television, fashion, etc. There are thousands of ways to reach people, from a photograph in colour, black-and-white, photo-montage, a hand-made illustration, digital, 3D, animation… The pop world is as wide as countries and cultures there are on the planet; it embraces many generations and every culture and age fits into it.”
Alex G is an illustrator and graphic designer from Valencia, Spain, where he was born in 1982. He specialises in retro illustrations with a contemporary style for advertising agencies and studios, magazines and fashion brands, among others.