Davy Denduyver — Bruges, Belgium

“When developing brand identities, my process begins with extensive research to understand the brand’s core essence. I then distil this into two concise sentences and five keywords, which form the foundation of the brand's DNA. From there, I focus on creating a visual language, experimenting with colours, fonts, and basic compositions. I prefer to establish a cohesive system before finalising individual elements, such as logos or key visuals, allowing the rough concepts to inform and shape the overall identity.”

Davy Denduyver is a graphic designer and creative director based in Bruges, Belgium, running an independent practice that spans multiple sectors and disciplines. His work blends strategy, empathy, boldness, and playfulness, transforming core messages into clear, engaging visual systems that evoke curiosity and expression. Denduyver believes all projects should be concept-driven, aiming for long-lasting, collaborative efforts that push progress within their fields. With a focus on tactile, DIY-inspired design, he often seeks to minimise digital elements, giving his work a unique, hands-on quality. His practice centres on branding, visual identity, music, and merchandise.