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Decida — Stockholm, Sweden

A ‘typical’ Swedish style would be simple, solid, functional elegance. That’s something I think I always rebelled against. But at the same time it’s in my blood.

Based in Stockholm, Decida is the brain behind, and is currently also working on styling and stage direction for Robyn and creative direction for Philip Van De Roq. 2faced1 is a creative collective. “All of us were aware of the stereotypes related to our race, nationality, sex and class. We tried to avoid them, but also to play with them – to make people think twice about who we were.”

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