Democràcia Estudi — Valencia, Spain

“A good poster has to serve three purposes: to have a good read (both from near and far), not to expire (to endure and remain good for many years), and to communicate with few elements. Beyond containing different elements such as typography, illustration or photography, one of them should always predominate.”

“Founded a few years ago in Valencia, Democràcia Estudi is a collaborative project led by Javier Tortosa together with designers Migue Martí, Chavo Roldán, Juli Martinez and Sonia Gandia. It focuses on developing branding projects using visual language. “We try to strike a balance between image and words,” they say. “Using design as the basis, we project images or objects with our own graphic vision, always based on a concept.”