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Denzil & Siddhi — Mumbai, India

"Most sexual graphics if not designed well end up looking crass and repulsive. If the graphic makes one feel uncomfortable then the focus on the message is lost, too. Which is why sexual graphics are misunderstood and are a taboo in many cultures."

Denzil & Siddhi stands for Denzil Machado and Siddhi Yadav, both now working with McCann Worldgroup in Mumbai: Machado is creative director and Yadav is the art director. This creative duo has earned quite a lot recognition lately: Yadav received her first Gold at the London Intenational Awards 2010 for Design Point-Of-Sale. Her illustration work Monsters Ink – Fedrigoni had already been short-listed at the D&AD 2009 and she was recognised by the ACB as Young Achiever of the Year.

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