“Most materials can be challenging if you push them to their limit or try to use them in unconventional ways. From projects we have worked on, I would say that copper and applying it to a glass bottle is pretty challenging. However, more recently I have found that polyethylene can be quite a challenge as well, but more so as we were gravure printing and this presented some limitations that had to be overcome without being detrimental to the integrity of the packaging design.”
This award-winning, Sydney-based, packaging-design agency believes that the strongest brands are powered by great design. “At Depot, we do much more than create ‘pretty’ packaging,” it says. “We get brands noticed. We make choice simpler. We shape the way people interact, engage and experience products through innovative form and packaging design.”