Dongwook Yoon — Seoul, South Korea

“I believe that good packaging design should include both a story and values at the same time. The days of just selling goods have gone. By selling story-telling and values together, users can make their own stories with the brand.”

Born in 1983, Dongwook Yoon is a graduate of Seoul National University of Science and Technology’s Industrial Design Department. He has been working as a product designer with the SKmagic design team and has designed electronic home appliances such as an air purifier, water purifier, bidet and gas oven.