DutchScot — London, United Kingdom

“While creating a brand from scratch offers the freedom of a clean slate, rebranding brings its own advantages—like learning from past shortcomings and having a clear purpose. However, rebrands often face internal resistance to change. Ultimately, both paths require key elements to succeed: a bold client, a quality product, and a powerful idea. The real challenge lies not in the type of project, but in aligning the right conditions for success.”

Founded by creative directors Ross Goulden, Alex Swatridge, and Jacob Vanderkar, the studio brings together a diverse, passionate team with expertise across a range of creative disciplines, including culture, technology, beauty, property, education, hospitality, fashion, and charity. They specialise in crafting intelligent, surprising designs for fascinating individuals and brands. Guided by strong creative thinking, their work goes beyond the surface to provoke meaningful questions and define clear strategies. Emphasising long-term impact over trends, they collaborate closely with clients to reimagine and refine solutions that are both natural and distinctive, regardless of project size or budget.