“One of my favourite designs is the Berry Bros & Rudd giant corks. I love that it is a simple idea, it is visually striking and has a touch of humour. I also like that the product is absent from the display and allows the windows to become more of an art installation. I believe that great window displays promote the essence of the brand and become the invitation to go into a shop to discover more.”
Elpida Magkoura is a London-based window-display designer, visual merchandiser and still-life stylist. She started in 2008 and works predominantly with fashion brands. Based in her studio in North East London, she receives commissioned work for retailers and brands across the UK but often in Europe too. Her journey into visual merchandising started in Selfridges store in London, and she went on to work for Giorgio Armani in the UK, was the head of VM for British fashion brand Jaeger, and the also worked at Net-A-Porter managing the styling team before she set up on her own.