“When developing a brand identity, we believe the process begins with storytelling, not just design. The first step is crafting a compelling narrative, which serves as the foundation for both the written and visual concept. This ensures that the identity is not only visually appealing but also meaningful and coherent, with each element aligning with the overall story. Once the narrative is defined, elements like the logo and tagline flow naturally, resulting in an original and relevant brand.”
Albino is a creative studio established five years ago in Guadalajara, Jalisco, specialising in distinctive branding, comprehensive graphic identity systems, art direction, creative direction, and packaging design. The studio excels in crafting compelling narratives and strategies, using beauty as a transformative tool to convert ideas into versatile concepts that can adapt to any medium. Recognised by the Latin American Design Awards and featured in publications like a! Diseño, Albino has gained notable acclaim for its expertise in branding, typography, colour palettes, and iconography.