Estudio MABA — Murcia, Spain

“When developing a brand identity, the first step is to define its essence and value proposition, with all other elements following from this foundation. Building a brand from scratch presents exciting possibilities but requires careful, long-term decisions to ensure it remains desirable and relevant over time. Conversely, refreshing an established brand comes with the challenge of preserving its core connection with the audience. The process must be seen as progress, not disconnection, requiring meticulous work to balance innovation with continuity.”

Estudio MABA believes in the transformative power of ideas and design to create voices that resonate with audiences. They see beauty as a universal language, fostering meaningful dialogue between brands and their followers. By viewing brands through the eyes of the people who engage with them, they gain a deeper understanding of their true impact. The studio takes pride in their work only when it adds real value to the companies and teams they collaborate with, believing that their success is intertwined with their clients' achievements. Ultimately, their goal is to create lasting, positive change through design.