Everyday Practice — Seoul, Korea

How is event and festival identity design different from other projects? “Because festival identities are projects that need to be highly contemporary, they have to be both familiar and unfamiliar, with the most trendy and popular values. Therefore, designing festival identities requires designers to be able to read contemporary trends.”

Everyday Practice is a graphic design studio founded by Joonho Kwon, Kyungchul Kim and Eojin Kim. It is a small community of designers who think about the role of design in the current reality of the world we live in. They say: “Though our work is based on graphic design, we do not restrict ourselves to two dimensions We constantly experiment with various design methods and try to apply the lessons to future works”.