The dynamic and highly competitive nature of the catering business makes it a perfect environment for bold and creative designs. Moreover, restaurants need their identities to be easily adaptable to new media while at the same time preserving the corporate style. However, a design solution should support TM positioning. This is a common feature of all corporate branding projects.
Fabula is a branding studio that specializes in comprehensive development of trademarks and corporate brands. Its core principle is conceptuality, i.e. the existence of a plot – the storyline driving the entire process. “This comprehensive approach has helped us create commercially successful projects for more than a dozen years,” it says.