“We believe that a good packaging design is one that differs from the others within its category, proposing codes or canons not previously seen. In addition, it is one that transmits part of the essence of the brand and the product for which it was designed, and that in turn has a concept that gives meaning and coherence to the design. Also, good packaging should serve as a tool to reinforce the personality of the brand.”
Fagerström is a design studio with a focus on visual identity, branding and packaging. It seeks to develop projects that combine “meticulous work with a strong creative concept. Our goal is to provide each brand, company or project with a solid, recognisable and unique identity.”