Fancy Lamp / Collectable Cities — London, United Kingdom

“New technologies like 3D tools can be immensely powerful, but only when they serve the creative idea. We always begin with the vision, then select technologies that support it—especially under tight time and budget constraints. When chosen thoughtfully, these tools can streamline the process and help us express ideas more clearly. But if adopted too early or without clear purpose, they can complicate things unnecessarily. For us, it’s about staying flexible and using technology where it genuinely adds value, not just because it’s novel.”

Fancy Lamp is a small but ambitious creative studio that collaborates with brands to craft compelling ideas and stories. Specialising in engaging characters and visuals, they deliver distinctive, original work for identity, print, film, digital, and interactive projects. By blending cutting-edge technology with a timeless aesthetic, they create pieces that resonate deeply with audiences. In 2023, inspired by their travels, Fancy Lamp launched a line of collectible art toys, which evolved into Collectable Cities, a brand of characterful objects that bring joy and celebrate unique global stories. Their transparency and insight into the creative process have garnered a loyal following.