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FAENA Studio — Mexico City, Mexico

“While both creating a brand from scratch and refreshing an existing one pose distinct challenges, the latter can often be more demanding. Developing a new identity offers the excitement of exploring fresh concepts and uncovering the core essence of a business. However, reworking an established brand—particularly when its foundational identity must remain intact—requires careful balance to avoid redundancy. Yet, when a true transformation is permitted, subtle changes can reinvigorate a brand, making the process both creatively stimulating and deeply rewarding.”

FAENA is a studio specialising in visual communication and branding. They create strategic designs and concepts that effectively convey a brand’s identity, ensuring a strong connection with its audience. Their graphic design approach is rooted in strategy, balancing aesthetic excellence with a focus on delivering real value. FAENA works to craft designs that not only look visually striking but also resonate with purpose, helping brands engage meaningfully with their target market. Their goal is to combine creativity with strategy, creating work that both elevates the brand’s image and drives lasting impact.

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