Felt Branding — London, UK

"A logo is often the introduction to a brand, the first ‘Hello’, so it needs to tell the audience ‘This is who we are, and what we do’. Good logos are often the purest examples of design, and the best always stand out for the right reasons."

Founded in 2007, Felt Branding is a multi-disciplinary agency based in London. Working for clients across various industries, on a diverse range of project types and sizes, it prides itself on "delivering work that is not only aesthetically appealing but also positively impacts on the client’s business". Felt takes its responsibilities seriously, but never forgets to have fun throughout the creative process. Its eye for design and attention to detail manifest themselves especially in the design and crafting of identities and graphic systems.