“There are no miracles, the quality of the solutions or results we come up with is always linked to the time/effort we put into the creative process. When the solution doesn’t come, we just need to keep calm, be confident in ourselves, and keep trying other ways. Sometimes I need to go back to the beginning and analyse my procedure, to re-think the project from the start.”
Passionate about drawing and art from a very early age, Fermin Guerrero trained initially as an industrial designer, but is now making a name for himself as a typographer and graphic designer. He has developed a very individual style and his curiosity has led him constantly to search for alternative ways of expressing his unique design concepts.