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Filipa Alves — Lisbon, Portugal

What makes a good promotional design? “Engagement. Good promotional design not only captures the attention of the user, it also encourages them to do something about it, to take part in whatever it is you’re promoting.”

Portuguese designer Filipa Alves says that she loves”her country’s culture and that it influences her graphic style as well as the concepts she bases her projects on. “Ever since 5th grade, I’ve known I wanted to be a designer and I didn’t stop until I succeeded,” she says. “Nowadays, I work in a small design studio in Lisbon and I’ve never been happier!”

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