Fleta Selmani — Skopje, Macedonia

“A good poster is one that can convey a message to its audience in a unique way. You must think about the one aspect of the information that must convey the message and plan your design around that. The information has to be presented clearly and concisely. It’s all about arranging the elements, colours, fonts, images, illustrations in a unique and effective way, in a way that draws attention and stands out. Other aspects such as readability of the poster should also be considered.”

Fleta Selmani is a 23-year-old graphic-design student based in Skopje, North Macedonia. Her work is mainly focused around illustration, typography and motion design. She says: “I find inspiration from my surroundings, music and books. I like to experiment in different media and explore new ways to express myself visually.”