“To design a truly effective way-finding system, designers must understand user needs and frustrations, e.g., are there any ambiguities in the journey?; are there any in-built personal biases that will impair their comprehension? Cultural or language barriers? What are the key reasons for visiting the space or building? Are there emotional factors that may impact how a person comprehends the environment? User profile and goals — are they visiting a place because they want to achieve something, like catching a flight at an airport, or is it about discovery, like visiting a museum?”
This B Corp-certified strategic-creative agency says simply that it is “dedicated to designing a better world”.