Happycentro — Verona, Italy

"Comparing to other projects, designing for food the experience becomes multi sensorial: beside sight and touch, smell and taste drive our solutions and influence our minds developing the project."

The studio began in 1998 in Verona, the romantic city of Romeo and Juliet, calling it Happycentro is a compound of ‘happy’ and ‘centro’ and sounds like ‘epicentro’. They practice the same approach to each potential design related project: whether it be designing a logo, an advertising page, a wall or directing a commercial – an opportunity to solve a problem. Practice makes perfect – Happycentro earned their recognition through constant practice.