Happycentro Studio — Verona, Italy

"Every single package asks for a peculiar way of developing it. And even if generic, we think that this is the first main rule because it contains the idea that the designer should avoid using the package just to express his own idea, a style exercise. Content comes first."

The studio began in 1998 in Verona, the romantic city of Romeo and Juliet, calling it Happycentro is a compound of ‘happy’ and ‘centro’ and sounds like ‘epicentro’. They practice the same approach to each potential design related project: whether it be designing a logo, an advertising page, a wall or directing a commercial – an opportunity to solve a problem. Practice makes perfect – Happycentro earned their recognition through constant practice.