Haryel Jasmine — Olinda, Brazil

“To me, Pop Graphics isn’t a fixed style but a visual phenomenon in constant adaptation. It can be bold and saturated or dark and minimalist—what defines it is its ability to capture the zeitgeist and communicate instantly. Pop aesthetics evolve as cultural and historical contexts shift; past icons gain new meanings, and the underground can become mainstream. In my work, I explore this fluidity by mixing eras, creating something nostalgic yet fresh—a dialogue between time and perception.”

Haryel Jasmine is a graphic designer and art director from Olinda, Brazil, with more than seven years of experience. She is passionate about design theory and visual story-telling, drawing inspiration from her love of horror films to craft bold and evocative works. She says: “Pushing the boundaries of creativity, I fully embrace experimentalism, exploring unconventional ideas to create designs that captivate and inspire.