Helena Baltazar — Lisbon, Portugal

“Effective posters have the information written clearly and concisely. It should be self-explanatory and make people stop and read. Elements must stand out. Other factors such as scalability and readability of a poster should also be considered, and the size of the poster is a key element. Information can be beautiful.”

Helena Baltazar is a multi-disciplinary designer who has lived in Rome and London but now works out of the Portuguese capital. She believes that the way brands are developed is what gives them their voice and personality, which is why she developed her interest in motion and typography, as a way to give that singularity to brands.