Hiromi Maeo — Enhanced Inc. — Tokyo, Japan

Pick an existing identity that you would like to re-brand? I would pick Adidas. Although having the widely recognised “three lines” icon in common, its brand logos come in multiple guises. By unifying the corporate logo and brand logo, the company would be able to provide a much better brand experience to its users.

The motto of Hiromi Maeo is “timeless design with a grasp of the essence”. He has been involved in CI and VI for company branding, as well as art direction, for several years and has had work featured in various design-related web and hard-copy publications around the world. In 2015, he was appointed as the first Japanese mentor by the internationally recognised ico-D mentorship programme.