Hondo Studio — United Kingdom

“When it comes to selecting fonts, we typically base it on the concept of the project we’re working on. We check if there’s enough differentiation between fonts to utilise them for various functions, such as titles and body text, or if we aim to be expressive in specific areas of the project. Occasionally, we enjoy designing them ourselves or involving our type-designer friends. We reckon that having the skill for drawing letters gives your design a cool edge and makes it stand out.”

Hondo Studio is a dynamic design practice “that specialises in crafting purposeful and impactful design experiences alongside like-minded clients”. From initial concept to final execution, we excel in a range of areas including branding, editorial, typography, and product design. With a holistic approach to each project, we strive to unlock its full potential. Collaboration is key — we work closely with our clients to bring their vision to life, aligning with our shared values and aiming to make a positive impact.”