How do you find designing for a restaurant different to other identity projects? “It is slightly different from other identity projects, mainly because we can have a bit more fun with it. Sometimes the target market is quite specific which we have to take into consideration with the design outcome, but most of the time it is more general and broad. Some projects give us total freedom to design and we love to collaborate with anyone involved, too – for example. the architects, the interior designer and so on.”
Hue Studio, based in Melbourne, Australia, specialises in brand development for the hospitality, architecture and commercial sectors. It says it loves “to solve problems with fun creativity, create effective and tailored yet functional design solutions that attract, engage and inspire”. Hue was designated Best Of The Best Small Studio at the 2017 Melbourne Design Awards.