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Hyperkit — London, UK

"A common misconception people have is that a logo has to be, or has to include, an icon or pictogram. Apart from the obvious technical aspects such as working well at a small size or in a single colour, the most important thing is that it is relevant to the subject."

"The name Hyperkit is formed by two elements: hyper (referring to cross-linking, of ideas for example), and kit (referring to a kit of parts that we wanted to be able to offer as a studio). When we came up with the name we gave consideration not only to the meaning but also to the look and sound of the word."

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