IWANT Design — John Gilsenan — London, UK

“For me it’s something different that sets the product aside from the other packaging in its arena. It should also consider the product and not be too elaborate or use more raw materials than are necessary to house the contents. There is so much out there that you need your package to have a clear point of difference, be memorable, and make people smile. Whether it’s the physical package or the surface design, do as much research into whatever else is out there and then look the other way.”

IWANT is a small creative branding and communications agency based in East London, formed by John Gilsenan in 2003. It specialises in creating brands, art direction, packaging, environments, digital, illustration and image-making and works with national institutions, global brands, small independents and start-ups. “Big or small,” it says, “we employ the same principles and ethos of functional beautiful design, bursting with personality and vigour that engages and excites.”