Iconic Studio — Ivan Kidon Popov — Sofia, Bulgaria

Is there any existing packaging design, your own or that of others, that you would like to re-design? “Package design for Xbox games and for Durex condoms – they are great enough, but I have some ideas to bring them to new horizons.”

Iconic Ltd. is a cross-disciplinary design studio based in Sofia, Bulgaria, that is focused on providing “meaningful and bold design experiences”. It says: “We believe in the creation of exceptional design and branding as the key to making work that matters. Moreover, our design work is done with print effects in mind from the start; all necessary technical aspects of production are taken into consideration during the design process. The primary goal of Iconic is to seek, find and analyse all new technologies that can open new directions in the fields of graphic design, printing and production. This phase is extremely vital, especially for the creation of a new concept and brand design for our clients. We not only develop a deep understanding of our customer’s business values and aims, but also build strong relationships with them in order to fully fulfill their expectations.”