“The most challenging and satisfying project was Blue Zones Packaging. I had to design an identity for each different product, but still make them all feel part of the overall brand concept and identity.”
Irene Arteaga Sáenz is a brand designer based in Costa Rica. She studied design at Universidad Veritas in Costa Rica followed by a postgraduate degree at Escuela Superior de Creativos Publicitarios in Argentina. She started working in advertising agencies, joining Gensler for four years. In 2018 she started her own firm specialising in branding, strategy, packaging and illustration.