Iseo Park — Seoul, South Korea

“The delivery of a brand’s key message is paramount. I believe a concise, impactful message lies at the heart of any strong identity system—it is this clarity that allows a brand’s essence to be communicated in a momentary glance, whether through a logo, advertisement, or packaging. To ensure longevity, I advocate for future-proofing through a flexible design system—one that safeguards the brand’s core while enabling its expression to evolve with changing contexts and audiences.”

Iseo Park is a talented brand designer based in Seoul, South Korea, specialising in brand identity, typography, graphic design, and illustration. She has worked with prominent clients across various industries, including SK Telecom, Le Cashmere, KATSEYE, Fossula, and BRSG, among others. Her innovative designs have earned her prestigious accolades, including recognition from the Red Dot and iF Design Awards. With a strong reputation in both the creative and corporate worlds, Iseo continues to make her mark in the design industry.