What mistakes or traps should young designers avoid when designing reports, brochures and catalogues? “Know the difference between template design and creating a meaningful piece. Reports, brochures and catalogues are extremely fruitful opportunities that are often considered low-opportunity. They can quickly turn from a simple editorial execution to an embodiment of your project objective, and simultaneously, a representation of you as a designer.”
Jake Lim is a multidisciplinary designer who explores the relationship between concept and aesthetics.