What is the biggest challenge you face while working on window-display design? “I’m often given just the size of the window glass and my client doesn’t necessarily know the technical details such as how much depth there is, if there are any seams in the glass, what the maximum size of a printable sheet is, how low the lamps are, can you drill into the walls/floor or hang from the ceiling. It’s very frustrating having to adjust the design afterwards to match the technical reality.”
Janine Rewell is an award-winning Finnish designer living and working in Helsinki. Interested in organic geometry and the unexpected perfection of Nature, Rewell blends imagination with reality through illustration and installation. Her clients include Google, Nike, Toyota, Urban Revivo and Samsung.