“One thing that is often overlooked when designing these types of documents is pacing. Often reports and brochures contain vast amounts of copy and information, which can lead to pages crammed with visuals. Try to create a rhythm within your layouts in order to help guide the reader through the document so that they don’t feel lost or overloaded.”
With an easy-going demeanour, Jesse Ellingson tries not to be frustrated by the constant battle between trying to find a balance between aesthetics and concept. His work demonstrates a distinctive eye for craft and a strong foundation in creative thinking. But he prides himself on being able to get along with just about anybody.