Ji-Young Jeon — Seoul, South Korea

What is your most memorable promotional design? “An identity design for Camerata, a classical orchestra in Lausanne, Switzerland. It has such a strong concept and uses appropriate methodology, which not only enhances the brand identity but also delivers sophisticated visual design.”

Ji-Young Jeon is a graphic designer based in Seoul, Korea. She does mostly traditional print work including branding and package design that people can physically “touch” and be emotionally “touched” by. She believes that good design comes from a definite visual system which is built by a repetitive process of questioning and answering.