What makes a good promotional design? “A straightforward message, usually executed in an authentic and clever way. Also, keeping in mind what is the specific objective behind the piece you’re doing and what makes you potentially unique might help in delivering something that feels different from the rest.”
Jose Berrio is a graphic designer from Bogota, Colombia, based in New York. He received a degree in graphic design in 2006 and worked in advertising companies for seven years. His clients have included: Nike, Harper Collins, Converse, Google, Creative Mornings, BBH, Jet and several musical groups.