“I made Frontage and Frontage Condensed during my years in Paris. The city is still full of old storefronts with beautiful signs and vintage typography. Some are really ornate and over the top, others are more subdued. But they are old too and are crafted by hand, with little imperfections that lend them their charm. That’s what drew me in. I wanted to get that feel but avoid anything roughed up as in so many faux-vintage and grunge fonts. I drew the typefaces with very strict geometric shapes.”
Juri Zaech is a Swiss art director, currently living and working in Los Angeles.