Kashiwa Sato — Tokyo, Japan

“When I design a product package, I always try to grab the essence of the product, express that essence in a clear concept, then design that concept with dynamic impact.”

Kashiwa Sato is a brand architect whose major works include global brand strategies for Uniqlo and Rakuten Group; Seven Eleven Japan’s branding project; symbol mark design and sign schemes for National Art Center Tokyo; total creative direction of Cup Noodle Museum in Yokohama; package design and communication strategy for Kirin Lager Beer; visual identity development and spatial direction for TSUTAYA TOKYO ROPPONGI, and the list goes on....