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Kate Prior — London, UK

“I don’t think you can underestimate simplicity in pattern design — just a few simple shapes and some great complementary colours can create such a rich effect. Composition is everything, you must keep everything balanced. For the more busy patterns, I love to see a story, movement, or clever hidden elements — the cheekier the better!”

According to Kate Prior, she makes “squidgy illustrations out of obnoxious colours for a range of clients for print and web”.

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