Katherine Blount — UK

"There is something incredibly appealing about a package that can be kept, one that people want to hang onto because of a continued purpose, function or originality – and not just throw away."

"Personally, I think it is hard to define what makes good packaging. What works fantastically for one product may not work well for another. Packaging that is based on an original idea, however, whether a clever design, a unique shape, or simply a contrast to its competitors in the marketplace, will always catch my eye and make a package stand out. A well-thought-out idea and good design should attract the consumers’ attention, create the right first impression and have the ability to complement and enhance the product itself."