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Kinda Ghannoum — Brussels, Belgium

How do you find designing for a restaurant different to other identity projects? “All the projects are the same as in the design process, the difference is when I start the reaches for each brand you need to do a different reaches and to give the brand different Tone of Voice, vision, and mission.”

Kinda Ghannoum graduated in architecture from Damascus University but after winning first prize as a graphic designer in a Startup Weekend in her home city, her passion turned to graphic design as her preferred form of creativity and she has followed it for the last five years. “Colours and typography really excite me,” she says, adding: “But I believe that all design must have a purpose. It can’t exist just because it looks nice. A design’s form must follow its content and build on a good concept after long research and client talks to get the perfect results.”

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