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Kyle Robertson — London, UK

“I find that all good promotional design needs to tell a story. That could be a story about a certain individual, a company or a product. Above all it should resonate with the target audience and invite them along on the journey to engage with the content in a meaningful way. Promotional design inherently needs to have value and how that is communicated through design is always an interesting challenge.”

Kyle Robertson is an experienced designer of brand, digital and motion, currently based in London. His academic background is in graphic and digital design, but he says he frequently “moonlights” in various other fields including motion graphics and video. He believes that all good design should engage and communicate with people. “I always ensure design choices are audience-focused as well as being both relevant and beneficial to the client’s business.”

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