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LIE — Little Ideas Everyday — Kuala Lumpur, Malaysia

“Functionality and practicality should always come first before aesthetics. Legibility and clarity are vital to enhancing accessibility. Above all, seeing our design applied to the space/interior is indeed very satisfying.”

LIE is an acronym of Little Ideas Everyday, an independent graphic-design studio based in Kuala Lumpur. Founded in 2011, LIE works across a diverse range of visual communication projects and constantly seeks fresh approaches for clients as well as self-initiated projects.

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