Landor Associates — New York / San Francisco / Beijing / Hong Kong / Paris / London / Milan / Sydney
"The goal of branding is to positively influence the perception of an entity in the mind and heart of a stakeholder (customer, employee, investor, etc.)"
Landor Associates is one of the world’s leading brand-consulting and design firms. Founded by Walter Landor in 1941, it has pioneered many of the research, design and consulting methods that are now standard in the branding industry.