Latente Studio — Diego Leyva — Mexico City, Mexico
“To design for a restaurant, we have to understand what’s beneath the brand. The core and soul of the project come first. Our process is quite profound. First, we need to know the chef's intention, and then we begin a rough benchmark to map out the details, similarities and differentiators of concepts that might be doing something similar. After understanding the core business, intentions and values of the project we try out the menú, highlight flavours and make our suggestions. Once we’ve got the characteristics in mind, the creative process finally begins!”
This Mexican studio is “a team of thinkers, creators and entrepreneurs united by a conscious mindset, focused on materialising ideas [and] design experiences philosophically, visually and technologically”.